Pharma gets it – CME Level of Outcomes Matter

February 2, 2010 at 3:33 am 1 comment

Well we have gone and done it now. We have embraced a hierarchy of outcomes for CME initiatives and pharma gets it. Thanks Dr. Moore.

I attended the recent meeting of the Alliance for Continuing Medical Education. During the meeting I had a chance to talk to several people working in Pharma. Some were bemoaning the fact that the CME enterprise has embraced the Moore taxonomy of outcomes but that the requests for funding didn’t seem to take these outcomes into account. Grants being received purport that they are going to achieve a certain level of outcome but the activities proposed for funding have no chance of achieving those outcomes. Or some proposals are aiming too low in the taxonomy to be considered of value by pharma.

In one of my conversations, an independent grants office staff said they had been providing an orientation to their upper management about the levels of outcomes for CME activities. They are convincing their bosses that outcomes at level four or above are what the company should be funding and that CME providers can deliver. When proposals come in that suggest lower level outcomes the bosses say why should we fund these? And they are right – why should they?

So here they are – the infamous Moore’s Levels of Outcomes:

So, here’s the new 7-level pyramid for CME outcomes measurements:

  1. Participation
  2. Satisfaction
  3. Learning
    1. Declarative knowledge
    2. Procedural knowledge
  4. Competence
  5. Performance
  6. Patient health
  7. Community Health

We better know these. Phamra does. If you want pharma money to support your initiatives nothing under level 4 is like to get funding.

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Entry filed under: CME, Pharma Funding, Physician Continuing Education.

PI CME: Barriers and Incentives PI CME Resoures on the Web

1 Comment Add your own

  • 1. price abilify  |  November 25, 2011 at 5:33 pm

    You actually make it seem really easy with your presentation however I in finding this matter to be actually one thing that I feel I would by no means understand. It kind of feels too complicated and very huge for me. I am looking forward on your subsequent post, I will try to get the cling of it!

    Reply

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