Has commercial support for CME bottomed out?

October 14, 2010 at 7:54 pm Leave a comment

Here is a prognostication all of you dependent on commercial support for your CME activities will want to read. What does your crystal ball say?

Medical Marketing & Media
By Marc Iskowitz
October 13, 2010

“Industry support for continuing medical education (CME) has been waning the last two years, but some say the bottom may be in sight………………

……..And the CME profession is nearing consensus on the funding issue. A national recommendation is due out in draft form early next year from the Conjoint Committee on CME (CCCME). In addition to its 16 member organizations, another eight were invited to an August meeting. The CCCME, formed in 2009 at the behest of the Institute of Medicine (IOM), is unlikely to declare commercial support problematic, said Dr. Norman Kahn Jr., convener of the group. A March 17 summit is planned for Chicago with the draft report due out this January.

Explaining what the committee found when it delved into the evidence, Kahn said the data are “incontrovertible” that direct financial payments to faculty lead to influence, but a commercially supported CME activity whose faculty have no such ties most likely does not lead to bias. “[W]ithin the context of the firewalls created by the ACCME’s Standards for Commercial Support, it’s the opinion of the profession that if you follow this framework, you can eliminate influence from commercial support.” Specifics on how to manage conflicts will find their way into the committee’s report, he said………”

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Entry filed under: CME, CME Issues, Pharma Funding. Tags: , , , , .

Where Do Your Learning Objectives Come From? CME in the News and on the Blogs, November 2, 2010

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